LATEST PROJECTS
I worked as a digital marketing intern at Fleet Feet Inc., the industry's leading specialty running franchisor and retail company, for four semesters. During my time at Fleet Feet, I created hundreds of individual product pages for e-commerce, while improving relevant suggested products and creative product descriptions. I also produced product/promotion pages for vendor partner's on Fleet Feet's website. Through my contributions, I helped Fleet Feet digital achieve e-commerce year-over-year growth of 200 percent.
I've held various roles at Fleet Feet, including assistant to the annual summer conference planner, Fit Professional and digital marketing intern. Fleet Feet gave me exposure to running vendors and executives, and ultimately sparked my passion to work in the sports industry.
To the left are links to three catalog pages I created to promote products and services available both online and in Fleet Feet stores. I wrote the copy, inserted all images and videos, and designed the page layout.
I had the incredible opportunity to take a course titled Media Hub during the fall semester of my senior year at UNC. This course brings in talented students from across the UNC School of Media and Journalism from various concentrations, including public relations, broadcast, reporting, photojournalism, graphic design and radio. I was one of four PR students selected for the semester.
I worked on a team comprised of four students from different concentrations and we produced multi-media projects involving collective elements from each of our concentrations. The tagline for the class is "Our Ideas. Your stories" because the projects are pitched to news outlets on a regional, state and sometimes national level. My team completed four projects during the semester, and one of my co-written stories was published online by WRAL, the local NBC affiliate.
My team also had the unique opportunity to travel to Chile to report on the largest telescope in the Southern Hemisphere, SOAR, which was initiated by a group of UNC astronomers and is located atop the mountain of Cerro Pachón. We interviewed the involved astronomers and developers in NC and spent a night at the telescope in Chile, where we also interviewed the astronomers in Chile.
To the left are four stories written and co-written by me and my teammates.
Fleet Feet Sports
Digital Marketing Intern
Nike, Inc.
Store Communications Intern
UNC Media Hub
Journalist
During the summer of 2016, I worked as a store communications intern for the Retail Operations department at Nike World Headquarters. I was tasked with creating an internal newsletter for Nike North America stores after conducting in-depth research on newsletter formats, interviewing Nike employees, producing a strategy deck and editorial calendar, and partnering with a design agency. I also wrote three stories for an internal Nike website after gathering content and interviewing Nike employees.
I collaborated with eight interns on a cross-functional project to improve Nike's employee community engagement in Europe. The research and solutions were presented to a group of Nike executives, intern managers and interns. In addition, I presented research and strategies to my internship manager and two Global DTC Communications stakeholders on how to better engage millennial employees in Nike stores.
Due to proprietary and confidential information, I cannot include any links or images of my work.
UNC Sports Communication
Semester Project
I was one of 12 students admitted into the UNC Sports Communication Certificate Program, a select program for sports communication, marketing and advertising courses.
In my sports communication course, I was tasked with developing a campaign to attract millennials to the American Airlines Arena, home of the Miami Heat. My group created a marketing campaign titled The Hot Ticket with innovative ideas to attract millennials to Miami Heat games at the arena. After contemplating various strategies to boost attendance, we decided to revitalize the novelty of a paper ticket with a high-technology upgrade. Hot Tickets would be available for millennials to use at various in- and out-of-arena experiences, such as for winning prizes, ordering concessions, taking photos, and networking with local businesses and the arena's sponsors. Our group strived to appeal to our target audience through increasing efficiency and convenience while decreasing costs.
We presented our campaign to the Miami Heat CMO Michael McCullough, American Airlines Arena Executive Vice President & General Manager Kim Stone, and AT&T Director of Sponsorship Jamie Kerr. The Hot Ticket was chosen as the top presentation.
In addition to this project, I helped create a marketing campaign that was presented to Travis Tygart, CEO of the U.S. Anti-Doping Agency.
To view The Hot Ticket powerpoint presentation, click on the PDF link to the left. Below the PDF is an example of one of the ideas and pages I created for the campaign project.
Hot Ticket PPT Presentation
Published story
Sidebar story
Chile telescope story
Feature story
Social Engagement with Brands
I'm a digital native, so naturally I turn to social media as the primary way to engage with brands. I often check out products, services, promotions, campaigns, news and more through various channels of digital communication.
I'm an avid Instagram user and I have had brands reach out to me about sharing photos with them to use on their own social media accounts. During my time at Fleet Feet, I assisted with several photo shoots for various online marketing campaigns.
I have included a slideshow of Instagram posts that I have taken or modeled in and were shared by various brands.